Packaging Design Process — From Brief to Print
How packaging design works — bleed, CMYK, mockups, shelf testing and print-ready delivery.
Packaging design captures attention in the first three seconds on shelf. The process combines aesthetics with print specs and logistics.
Stages
- Brief and competitor shelf audit
- Structure selection (box, pouch, sleeve, label)
- Concept design with shelf mockups
- Revision and approval
- Print-ready CMYK delivery with bleed and cut lines
See packaging & label design at Iris Digital.
FAQ
- How long does packaging design take?
- Typically 2–6 weeks depending on SKU count and variants.
- What is bleed?
- Extra margin beyond trim line to avoid white edges after cutting.
Free consultation for your project