Metal / Manufacturing

Nova Metal — Custom CRM dashboard

Custom panel for Nova Metal in Bursa to track phone orders in CRM; team onboarded in half a day, first quote sent the next day.

Bursa, Turkey

Nova Metal — Custom CRM dashboard

The challenge

Orders arrived by phone but tracking lived in spreadsheets and notes. The team could not quickly answer who called, what they needed, or whether a quote was sent.

Our process

  1. 1

    Process mapping

    Call → quote → order flow matched existing team habits.

  2. 2

    CRM panel development

    Simple UI for lead logging, status tracking and quote history.

  3. 3

    Training and go-live

    Half-day team training then production use.

Before / After

Nova Metal — Custom CRM dashboard — Before
Before
Nova Metal — Custom CRM dashboard — After
After

Results

1 day

First quote time

After go-live

0.5 day

Team onboarding

Basic usage training

-35%

Lost leads

First 60 days

Nova Metal shortened quote turnaround by seeing phone inquiries in one dashboard.

FAQ

No. Orders still come by phone — every call is now logged in CRM.

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