ERP / Enterprise software
Mersin ERP — Brand identity and web conversion
After a new corporate identity for an ERP company in Mersin, website conversion rate increased by 18%.
Mersin, Turkey
The challenge
The client was losing B2B trust due to an outdated logo and inconsistent brand identity. Website traffic existed but quote form conversion was below industry average; paid traffic suffered the same drop-off.
Our process
- 1
Brand and competitor analysis
ERP positioning, target customer profile and competitor visual languages were mapped.
- 2
Logo and corporate identity
Scalable logo system, color palette, typography and print/digital guidelines delivered.
- 3
Web UI refresh
Homepage, service pages and quote form redesigned for conversion with the new identity.
- 4
Launch and measurement
GA4 conversion events configured; 90-day before/after comparison after launch.
Before / After
Results
+18%
Website conversion rate
90 days after new identity and landing pages
+24%
Quote form submissions
Same ad budget
+12%
Avg. session duration
On service pages
The Mersin-based ERP software company achieved measurable conversion growth on its website after a full brand refresh.
FAQ
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